Hello, World: What Every day AI Should Actually Look Like

CTRL+G is a place to make sense of AI. Not in the abstract, but in the everyday.

For most of my career, I’ve worked in digital strategy roles where the job wasn’t just about technology - it was about translation. Cutting through over-engineered solutions. Turning jargon into human needs. Getting the web to do what real people needed it to do. That same pattern brought me here.

I started noticing the same gap when it comes to Generative Artificial Intelligence (Gen-AI). The tools are impressive. The demos are slick. But in boardrooms, cafes, classrooms and in the street, people seem to wonder the same thing: How does this stuff apply to me?

It’s not that people don’t understand AI’s general-purpose interfaces. They’ve used ChatGPT. They’ve seen the headlines. What they don’t see yet, is how it meaningfully fits into the mess and rhythm of daily life. And they’re not wrong. The leap from “write a letter appealing my parking ticket” to “improve how I work, think or create” isn’t automatic. It’s not even obvious. That’s the root of the itch we're looking to scratch.

Starting a Masters degree at the University of Sussex in MSc in Strategic Innovation Management, in their Science Policy Research Unit (SPRU) (one of the world’s leading centres of research on science, technology and innovation policy and management) - my thinking flipped. I’d used AI before, built early-stage models and partnered with AI start-ups. But suddenly I was seeing its potential everywhere. Not just in big systems, corporate revenue and engineering, but in overlooked places. In to-do lists. In broken spreadsheets. In underpaid admin jobs. In the way we search, plan, write, decide and even think.

The question isn't what AI can do. It’s what we’re asking it to do. And often, we’re asking it the wrong questions. Peoples learnt behaviour is to Google a question and expect the answer. ChatGPT gives answers. But the real shift comes when we learn how to ask better questions. We're passionate about that shift - helping people move from passively consuming content to actively shaping what’s possible.

This isn’t a blog about AI trends. It’s not a hype machine for the latest product launch. And it’s not a productivity cult either. It’s field notes from the edge of something important. A place to ask what happens when we take AI out of the lab, off the pedestal, and into our actual lives.

You’ll find experiments, reflections, and use cases that don’t shout. They show. Writing that doesn’t sell. It explores. Ideas that don’t talk down to you. They sit next to you and ask, "Have you tried this?" here’s how it worked in my experience.

CTRL+G is named after the shortcut for “find again.” Because that’s what we’re about - finding new ways to do familiar things, faster, clearer, maybe even better. To see what happens when AI augments what you do, not complicate it, you’re in the right place. No magic wand required. Start here. Stay curious. And if you're ever stuck, drop us a note.